Add+ where every event gets a plus.
Add+ approached us with the need to redefine their brand as the leading event agency in Saudi Arabia. The goal was to build a bold, flexible identity that reflects their ability to elevate any moment - from intimate gatherings to large-scale productions.
We needed a system that could scale across diverse formats and event types, while staying instantly recognizable.
We created a dynamic visual identity centered around the core brand idea: adding Add+ makes everything bigger, better, and more meaningful.At the heart of the brand is a custom “+” symbol built from two parts - the Anchor and the Engager - each designed to work across motion, print, and digital environments.The system is modular, story-driven, and vibrant - allowing the brand to adapt from a corporate launch to a cultural celebration, always adding life to the moment.
Add+ is the top event agency in Saudi Arabia 🇸🇦 - and they live up to the name. Their team brings energy, precision, and a great deal of heart to everything they do, from high-profile PR events to unforgettable experiences.
The new identity helped Add+ elevate their presence as Saudi Arabia’s leading event agency - both online and offline.
The flexible visual system allows for seamless adaptation across formats: from billboards and digital screens to merchandise and social media campaigns.
The “Add+” campaign messaging sparked strong engagement, with clients embracing the new language and visuals as a clear reflection of the agency’s value: turning every idea into something greater.
