We reimagined the brand around the central idea: “KSA’s №1 in Event Manufacturing & Supply.” The visual identity focused on clarity, confidence, and versatility. The logo was strategically centralized to reflect leadership and visibility. A modular block layout was introduced to represent the integration of previously separate services and to offer flexibility across formats. Motion design and illustration further enhanced the brand’s dynamic and modern appeal, helping DC communicate both its legacy and its future-forward mindset.

DC, formerly known as DConcept, needed a comprehensive rebranding after 17 years in the industry and a major structural transformation. The company had evolved from being part of a collective of six event firms into a single, unified entity. The key challenge was to reflect this consolidation while positioning DC as the undisputed leader in event supply and manufacturing in Saudi Arabia, all while modernizing its visual identity and preserving its strong legacy.