A London-based clothing and jewelry fashion brand.
The task went beyond creating a striking visual identity — it required building a flexible brand platform and strategic foundation for DUO, a rising streetwear brand founded by renowned hypekid Ivan Zinko and his mother, London-based designer Natasha Zinko. The challenge was to reflect DUO's core value of collaboration while keeping the brand open to diverse styles and creative partnerships.
We developed a dynamic visual language that evolves with each new collaboration. Fonts, colors, layouts, illustrations, and photos adapt to reflect the style of Ivan’s creative partners, ensuring every collection feels fresh and unique. The only constant is the spirit of partnership. The logo — three linked letters forming a chain — symbolizes the connection between creative minds and the DUO brand. Inspired by hypebeast
culture and Ivan Zinko’s influential presence in the fashion scene, the brand identity captures boldness, versatility, and trendsetting energy.
A universal and customizable design solution was developed to make it possible to quickly expand the business to a chain of franchise restaurants, applying the design to any space available for the lease. Brandon Archibald’s unique service “Restaurant Identity™” gave the Woobles operation space its branded look and feel. The brand identity guidelines not only explain how the brand identity should be used but also provides a detailed explanation of interior and exterior design rules and regulations. The colors, materials, furniture, lights, textures, and fixtures were carefully selected and applied to the first location. Now, they can be expanded to any other place within the days saving plenty of time.
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The idea in these next images is to emphasize the fact that this brand changes its visual tone depending on the collaboration partner. We created a series of key-visuals and posters, that demonstrate how the brand visual language works in different situations and communications. We imagined how DUO collaborates with such icons as Rolling Stones, Gucci, Nike, Lacoste, Supreme, Kaws, Hiroshi, and Snapchat. The strong point of DUO’s visual language is its ability to not only adapt to partners but to create new trends and influence, making it every time fresh, and surprising.
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