An ice-cream store in Hawaiian shopping center, USA.
We developed a colorful identity system rooted in Hawaiian energy, mixing ethnic motifs with contemporary design. The branding features juicy fruit icons and lively graphics representing flavor diversity. At the heart of the concept is the Maui Pops mascot — a playful Tiki character — integrated into signage and storytelling. The interior continues this expressive vibe with bright colors, symbol-based messaging, and a fun, retail-focused layout where visitors exit through a gift shop, reinforcing brand engagement beyond just the product.
Challenge: We had to develop brand concept and build the complex identity along with the interior design of the first outlet in the chain.
Challenge: We had to develop brand concept and build the complex identity along with the interior design of the first outlet in the chain
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Branding was developed along with interior design — the core idea is a mixture of ethnic motives in a contemporary look and a colorful palette that suits bright Hawaiian spirit. The style started growing into something fun – new moves, fonts and other graphic solutions were added. The main Maui Pops character — the Tiki — meets the visitors inside the shop. He is a part of a phrase that combines words with symbols. We’ve added juicy fruit signs that demonstrate the variety of popsicle flavors. And the exit is through the gift shop as usual
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