Moments

Moments - a new premium cannabis brand from the US

Branding

Natural Supplemets

US

Services

Brand Strategy

Naming

Brand Identity

Illustration

Packaging Design

Art Direction

3D & Motion

Creative Copywriting

Duration

~ 12 weeks

Solutions

We created a brand that captures the real feeling of being high - not polished or posed, but spontaneous and human. Everything from the logo to the packaging was built around shared emotions: laughter, connection, curiosity, and that slightly surreal state of mind. The identity became vibrant, expressive, and alive - celebrating cannabis not as a lifestyle, but as a collection of moments worth sharing.

Challenges

Cannabis branding is usually either wellness-y or edgy. Moments wanted something else entirely - fun, real, emotional. A brand that felt like the actual experience of getting high with friends, not a fake lifestyle or some visual nonsense.

Illustration of three relaxed young people sitting with large hands holding rolled cigarettes, surrounded by smoke and the word 'moments' above.

Moments is a US cannabis brand built on one simple truth: the best highs are shared.

Our big idea, “Moments to Share,” reframes cannabis from a product to an experience. That shaped everything —
from a logo where the letters act like stoned besties, to surreal illustrations that capture those laugh-until-you-cry moments.

Now live in the US with an online shop, Moments is already turning highs into stories worth sharing.

We split products by moods.

‍Feeling Happy, Chill & Vibe, Energy & Focus, etc with its own icon, color palette. Gray is a neutral base for every mood. From there, we shift into color: bright and loud for joy, deeper tones for calm or reflection. The gradients show the mood transition.

Three cannabis product containers with buds in front, including a green tin, a jar labeled Super Lemon Haze, and a white resealable pouch labeled Moments Epic Euphoria.

Floating cannabis product packaging and jars with cannabis buds against a gradient orange and pink background.

Person holding a gray box labeled Moments with colorful cartoon figures, and another similar box on the ground beside white sneaker and khaki pants; another person sitting on floor wearing a gray Moments sweatshirt and black shorts eating chocolate chip cookies from a black tray.

Colorful digital illustration of diverse young people wearing sneakers in dynamic poses with abstract shapes and speech bubbles.

Colorful abstract illustration featuring diverse characters and large hands surrounded by flowing shapes and sneakers, with the word 'moments' in bold black text.

Abstract illustration featuring oversized Nike sneakers with white, black, and colorful details and a small person reaching up among the shoes.

Colorful digital illustration of two people relaxing: one with a gradient sweater and cat, the other smoking, surrounded by abstract shapes.

Outdoor wall with a series of posters featuring people having fun, colorful abstract art, and graffiti-covered pillars.

Left side: A hand holding a billiard cue aiming at a paper labeled 'moments' on a green pool table with billiard balls. Right side: A shirtless man joyfully running outdoors wearing a green shirt and white shorts with 'moments' printed.

Woman with red hair wearing a blue bucket hat and a graphic t-shirt lying on concrete next to a skateboard with pink wheels.

Person sitting with legs crossed, wearing frayed brown pants, white socks, and pink sneakers, holding a small jar labeled 'Super Lemon Haze moments' on a skateboard with three more jars.

We also turned the shared high concept into a standalone product: a vacuum-sealed Moments Bundle. It’s a mix of cannabis goodies and random fun stuff, all picked to match the mood — designed to turn a high into a real shared moment.