A universal and customizable design solution was developed to make it possible to quickly expand the business to a chain of franchise restaurants, applying the design to any space available for the lease. Brandon Archibald’s unique service “Restaurant Identity™” gave the Woobles operation space its branded look and feel. The brand identity guidelines not only explain how the brand identity should be used but also provides a detailed explanation of interior and exterior design rules and regulations. The colors, materials, furniture, lights, textures, and fixtures were carefully selected and applied to the first location. Now, they can be expanded to any other place within the days saving plenty of time.